"Her Space"--Launching WiredBerries 2.0 Social Media

Val Landi's Weblog, September 6

The launching of WiredBerries -The Women's Network for Healthy Living- today will prove, I suspect, to be a harbinger of next-generation Web 2.0 social media.

Healthy in mind, body and spirit, career and family-driven, tech-savvy and culturally astute: today’s woman is as multi-faceted as she is independent. WiredBerries (www.wiredberries.com), is the first online community dedicated exclusively to women—allowing them to share their interests in outdoor sports, fitness, food, health, meditation, music and relationships.

WiredBerries is built on the observation that one of the ironclad laws of media is that the specific drives out the general. We see MySpace as the "Network TV" of social media; WiredBerries is the next generation; a MySpace for adult women dedicated to a healthy lifestyle. When MySpace users mature, sites like WiredBerries will be where they migrate to.

With our launch of WiredBerries, Realtime’s publishing platforms bridge the technology and consumer worlds. Both divisions are built on Web 2.0 functionality to create user-generated social networks and content that orbits around a core of word-class editorial features, expert blogs, and interactive podcasts.

Catering to an active, affluent and influential demographic, WiredBerries is launching with campaigns from several leading consumer advertisers, including Proctor & Gamble, Sprint/Nextel, Unilever, and Wild Oats.

Tags: MySpace  Social Media  Web 2.0 

Comments

[Denise Landi]

I would like to show my artwork to more people and get feedback . I think it would be a real contribution to the network