FEEDBURNER
Val Landi's Weblog, April 4
I think that most companies in the IT sector are missing the potential power of podcasting—corporate radio stations—as viral media platforms to communicate and lead the conversation in their market sectors.
It’s not an accident that every US president since FDR has broadcast a weekly radio program to enhance and sell their agenda.
The missing element in ninety percent of corporate podcasts are “broadcast” quality production values and presentation skills.
Think of a weekly “radio” program would be from a Larry Olsen or a Zach Nelson or Eric Schmidt led by a skilled CNN-level professional interviewer as a communications pipe to their customer and user base. A weekly podcast done properly with an interactive talent team will be a powerful viral tool. (The podcasts should always be hosted in an “interview” or dialog format, broadcast and recorded live in a corporate or rented audio studio).
The podcast would be hosted on the corporate website and affiliate/partner websites to be downloaded at leisure and emailed virally.
Realtime will be incorporating podcasts are a critical media component in our IT communities and NexMedia offerings in the months ahead…early subjects will include VoIP, IT compliance, security. Stay "tuned."
Realtime Publishing Podcasting Viral Communities Technology Marketing Web Radio Zack Nelson
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