About

RSS Feeds

Realtime

« Social Networks as Marketing Platforms | Main | Wired in Whitefish »

Smart Media: Web Content vs. Advertising

One of the insights I came away from a recent meeting in NYC with one of the world’s largest ad agencies was the profound shift in attitude towards the value of Web-based editorial content as a demand generator vs. classic Madison Avenue TV and print ad formats.

The meeting was with the agency’s interactive team. You sensed immediately, five minutes into the meeting that this group was attracting the firms best and brightest. The team was dedicated to creating world-class Web content in multiple formats—blogs, social media, expert-text features, podcasts, webcasts—that would establish their clients, which ranged from Fortune 50 hightech to Fortune 50 financial and consumer—as thought leaders.

Web-based educational content with high IP value is roaring past traditional print and network tv as the smart media demand generator of choice.

Smart Media Web 2.0 Interactive Advertising

March 17, 2006 in Web/Tech, Weblogs |

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8345b387269e200d8345bb4a969e2

Listed below are links to weblogs that reference Smart Media: Web Content vs. Advertising:

» The Truth, in One Sentence from ActoNetwork
The folks at The Conversation (a hidden gem in the Internet marketing/business blogosphere, in my opinion), give what I love the most -- the truth:Web-based educational con [Read More]

Tracked on March 18, 2006 at 05:21 AM

Comments

Verify your Comment

Previewing your Comment

Posted by:  | 

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment