FEEDBURNER
Val Landi's Weblog, Friday March 3rd
Business 2.0 has a great feature on the NextNet and the top 25 Web 2.0 platform companies.
Here's how it's described:
"The Next Net will encompass all digital devices, from PC to cell phone to television. Its defining characteristics include the ability to interact instantaneously with any of the more than 1 billion Web users across the globe. The Next Net is deeply collaborative: People from across the planet can work together on the same task, and products or tools can be rapidly tweaked and improved by the collective wisdom of the entire online world."
The top 25 are presented in four broad categories:
Social Media (Digg, Last.fm, Newsvine, Tagworld, YouTube)
Mashups and Filters (Bloglines, Eurekster, Simply Hired, Technorati, Trulia, Wink)
The New Phone (Fonality, SIPphone, iotum, Vivox)
The Webtop (JotSpot, 30Boxes, 37Signals, Writely, Zimbra)
Under the Hood (Brightcove, Jigsaw, Salesforce.com, SimpleFeed, Six Apart).
The editors added an incumbent to watch for each category (Yahoo, Google, eBay/Skype, Microsoft, and Amazon, respectively).
The defining DNA code of this broadband-enabled ecosystem will the ability to interact instantaneously with any of the more than 1 billion Web users across the globe by evolving instant-voice-messaging and instant-video-messaging apps that will make today's e-mail and IM seem like Indian smoke signals.
The hottest, most productive space of the “NextNet” is the ability to create an endless menu of mix and match: anyone with a touch of a geek-gene and a browser can access vast stores of information, mash it up, and serve it in new ways, to a few people or a few hundred million.
The most useful sites will be those that either help mash up content from other parts of the Web or act as a filter for the overwhelming mountains of information at our fingertips.
My personal favorite is Eurekster: terrible name, but great potential. Eurekster is a search mashup, a do-it-yourself search engine, or swicki, allows you to define sites you want to search, post the results on your blog or website, and get a cut of any search ads your audience clicks on.
From a pure, marketing professional’s POV, SimpleFeed is totally cool, enabling companies to use RSS feeds as an opt-in marketing tool. The feeds can be customized to each recipient and tracked individually for both internal messaging and external marketing campaigns. RSS will be the next great ad platform. SimpleFeed is in a great place.
In exchange for your own contact list, Jigsaw will provide access to a virtual Rolodex of some 150,000 companies and managers. It sounds a bit counter intuitive to me. Salesmen's contact lists are like the books at Tony Soprano's olive oil company: there are always two sets; one for me, the real, coveted for my-eyes-only list and there's the public company, Goldmine list. We'll see...
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Jigsaw
Web 2.0
Web 2.0 Marketing
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SimpleFeed
Eurekster
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