Reuters & the Live Web

Val Landi's Weblog, Monday February 27

One of the more fascinating topics we discussed at my Friday NYC  brainstorming session with the interactive team at one of the world’s largest ad agencies was Reuters brilliant example of Web 2.0 marketing.

Reuters is hosting a Financial Glossary wiki that will put them at the center of their industry by creating a shared language and critical resource.

Here’s how Reuters describes the venture:

“The Reuters Financial Glossary has been developed to give you quick and easy access to definitions of terms and concepts related to the financial markets. It is a community-created collaborative project, based upon a published book written and edited by Reuters Editorial staff. Now anyone can edit, build upon and add entries to the glossary to create a helpful source of information.

“The Reuters Financial Glossary covers foreign exchange, treasury, money and capital markets, mortgage-based assets, equities, commodities, sovereign and corporate debt, technical analysis, and macro-economic terms. Also included are a number of IT related references that will help the transition into the new digital business world. It has a simple alphabetical format and is fully cross-referenced.

“We encourage you to contribute to the Glossary so the content stays fresh, relevant and improves over time. In the spirit of the Wikipedia , we ask contributors to live by some basic principles, including neutral point of view , only using verifiable information and keeping the wiki free from abuses such as personal attacks or copyright infringement.”

So, what’s the upside for Reuters?

It’s simple yet profound: they are putting themselves at the center of their industry in cultivating a community, a shared language.

This is community marketing at its best – as the Web 2.0 platforms and tools moves innovation and value creation to the edge, to people as both creators and customers, trust and influence also shifts from institutions to peers.

Technorati Tags
wiki
Web 2.0
Web 2.0 Marketing
Community Marketing

Comments

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[Lose Weight Quick]

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